The digital marketing landscape has evolved rapidly over the last five years with the events of 2020 only expediting the online transition. Prospective clients now have new and easier ways to learn about businesses and to find someone in their area to complete the professional service that they are looking for. The rapid change is forcing businesses in the professional service sectors such as Roofers, Electricians, and Plumbers to rethink their digital strategy.
Over the last half a decade, the advent of digital marketing for the professional services sector has seen significant debate over the smartest way to invest marketing dollars. The debate centralises around the idea of new vs. existing marketing mediums as a way to build a clientele.
For businesses operating in the professional services sector, there are a wide range of options for online marketing mediums including SEO services Adelaide, Social Media Marketing, or third party websites such as Hi Pages or Service seeking. The latter of these options essentially hands off the process of digital marketing and means that companies pay for the opportunity to big on leads. This method has come under scrutiny from industry professionals that believe this is monopolising the industry and making it more difficult for small to medium businesses to succeed.
The latest data from 2019 suggests that for small to medium businesses, the most effective way to scale and attract leads from a wide range of service areas lies in local SEO. This marketing strategy involves identifying a target service area, and creating content or website pages that allows professional service businesses to appear in those areas. For businesses like electrical services professionals, this could mean having a city or state-wide catchment area to attract leads from.
In 2021, there has never been a more important time to think about digital marketing. As many professional service providers have been left reeling from the events of the last twelve months, digital marketing is providing new avenues to reach potential customers and distance from existing, traditional advertising and marketing models.